Elly™ | Floral Summer Midi Dress

Name: Elly™ | Floral Summer Midi Dress
Brand: Victory
Price: 31.95 GBP
Availability: InStock

£79.95 £31.95 60% OFF

Free Shipping with Royal Mail

30-Day Hassle-Free Returns

Trusted by 15,000+ Customers

Colour — Blue

Blue

Size

UK 8 (S)

UK 10 (M)

UK 12 (L)

UK 14 (XL)

UK 16 (XXL)

UK 18 (3XL)

UK 20 (4XL)

UK 22 (5XL)

Fit

Small

True to size

Large

Low in stock! Only left!
Backordered, shipping soon

Ships by: Loading...

Free UK Shipping

LAST CHANGE SUMMER SALE ENDS TODAY

UP TO 70% OFF

Final chance to save. Stock is limited and once it's gone, it won't be restocked.

2 items
10% EXTRA OFF

3 items
15% EXTRA OFF

4+ items
20% EXTRA OFF

Discount will be automatically applied in your shopping cart

Floral midi dress with a V-neckline, buttoned front, and side pockets

This Elly™ | Floral Summer Midi Dress features a V-neckline, half sleeves, and a buttoned front. The A-line silhouette flatters the body, while side pockets add functionality. Designed with a floral print, this dress is perfect for spring and summer.

Features of the Floral midi dress

Floral print: Vibrant pattern adds a fresh touch to the dress.
Buttoned front: Button closure for easy wear and a neat appearance.
A-line cut: Flattering shape that provides ease of movement.
Side pockets: Practical addition for carrying small essentials.
Lightweight fabric: Ideal for warmer weather, offering comfort and ease throughout the day.

[{"id":52025925599530,"title":"Blue \/ UK 8 (S)","option1":"Blue","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 8 (S)","public_title":"Blue \/ UK 8 (S)","options":["Blue","UK 8 (S)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52025925632298,"title":"Blue \/ UK 10 (M)","option1":"Blue","option2":"UK 10 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 10 (M)","public_title":"Blue \/ UK 10 (M)","options":["Blue","UK 10 (M)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52025925665066,"title":"Blue \/ UK 12 (L)","option1":"Blue","option2":"UK 12 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 12 (L)","public_title":"Blue \/ UK 12 (L)","options":["Blue","UK 12 (L)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52025925697834,"title":"Blue \/ UK 14 (XL)","option1":"Blue","option2":"UK 14 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 14 (XL)","public_title":"Blue \/ UK 14 (XL)","options":["Blue","UK 14 (XL)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52025925730602,"title":"Blue \/ UK 16 (XXL)","option1":"Blue","option2":"UK 16 (XXL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 16 (XXL)","public_title":"Blue \/ UK 16 (XXL)","options":["Blue","UK 16 (XXL)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52025925763370,"title":"Blue \/ UK 18 (3XL)","option1":"Blue","option2":"UK 18 (3XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 18 (3XL)","public_title":"Blue \/ UK 18 (3XL)","options":["Blue","UK 18 (3XL)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52025925796138,"title":"Blue \/ UK 20 (4XL)","option1":"Blue","option2":"UK 20 (4XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 20 (4XL)","public_title":"Blue \/ UK 20 (4XL)","options":["Blue","UK 20 (4XL)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52025925828906,"title":"Blue \/ UK 22 (5XL)","option1":"Blue","option2":"UK 22 (5XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 22 (5XL)","public_title":"Blue \/ UK 22 (5XL)","options":["Blue","UK 22 (5XL)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":52025925599530,"title":"Blue \/ UK 8 (S)","option1":"Blue","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":54105792905514,"product_id":10199706239274,"position":1,"created_at":"2026-07-01T18:07:50+03:00","updated_at":"2026-07-01T18:07:53+03:00","alt":null,"width":1792,"height":2390,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473","variant_ids":[52025925599530,52025925632298,52025925665066,52025925697834,52025925730602,52025925763370,52025925796138,52025925828906]},"available":true,"name":"Elly™ | Floral Summer Midi Dress - Blue \/ UK 8 (S)","public_title":"Blue \/ UK 8 (S)","options":["Blue","UK 8 (S)"],"price":3195,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":43792125985066,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2390,"width":1792,"src":"\/\/fashion-victory.com\/cdn\/shop\/files\/Gemini_Generated_Image_9bvyt99bvyt99bvy.png?v=1782918473"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

Limited-time offer Buy more, save more

Buy 2 −10%

Buy 3 −15%

Buy 4 −20%

Buy 5+ −25%

*Savings applied automatically at checkout.

View all

60% OFF

Agnes | Lightweight Comfort Sandals

£74.95 £29.95

50% OFF

Margot - Orthopaedic Comfort Flex Sandals

£60.00 £29.95

73% OFF

Hailey - Ergonomic Sandals

£149.95 £39.95

70% OFF

Eliza | Orthopaedic Slip-on Wedge Sandals

£100.00 £29.95

View all
116 products

Here's what our customers say

I was worried about ordering shoes online, but these fit perfectly from the first day. They're incredibly comfortable and I can walk in them for hours without sore feet. I've already ordered another colour.

✓ Verified customer

23 June 2026

I wasn't sure about the print at first, but it's even more beautiful in person. The fabric is lightweight and perfect for warm days. I've already worn it twice this week!

✓ Verified customer

15 June 2026

Delivery was quick and the packaging was a nice touch. Everything inside was exactly what I ordered, no issues at all. Happy customer!

✓ Verified customer

10 June 2026

I love how lightweight this is, perfect for warmer days. The print is gorgeous and the fit around the waist is really flattering.

✓ Verified customer

5 June 2026

These are perfect for summer, the platform gives just enough height without being uncomfortable. I've worn them almost every day on holiday so far.

✓ Verified customer

9 June 2026

This dress is gorgeous, the ruffle detail looks even better in real life. I wore it for a night out and felt so confident. The fit is true to size too.

✓ Verified customer

28 May 2026

Wore this for a friend's birthday and felt amazing. The fit is so flattering and the fabric feels more expensive than what I paid. Definitely a statement piece.

✓ Verified customer

25 May 2026

These quickly became my everyday sandals, perfect for summer. True to size and the buckles make them easy to adjust for a snug fit.

✓ Verified customer

18 June 2026

Collection list

Effortless Summer Dresses

Summer Dresses

Beach Dresses

Designer Dresses

FREE DELIVERY

All orders include tracking, allowing you to easily follow your parcel every step of the way.

30-DAY MONEY BACK GUARANTEE

Shop with confidence: enjoy a 30-day money-back guarantee if you're not completely satisfied.

SECURE CHECKOUT

We manage SSL technology, Trustwave and Firewalls to ensure secure checkout.

TAG US TO GET FEATURED

Verified customer

Received the wrong size at first, but customer service fixed it same day with a free return. The dress itself is gorgeous — absolutely worth it!

@florencee_x

★ ★ ★ ★ ★

Verified customer

As a curvy woman this is rare — it fit perfectly on the hips AND the waist. Clearly designed with real women in mind.

@emmaaa.uk

★ ★ ★ ★ ★

Verified customer

Even more beautiful in person than in the photos. The colour is rich and the fabric drapes perfectly. Not disappointed for once!

@freya_madison

★ ★ ★ ★ ★

Verified customer

Got a question answered within the hour and compliments all night wearing the dress. Service and quality are both 10/10.

@georgia.l

★ ★ ★ ★ ★

Verified customer

The material feels so much more premium than I expected at this price. Took a few extra days to arrive, but honestly worth the wait!

@katielavender

★ ★ ★ ★ ★

Verified customer

Wore this to my graduation and felt like the best dressed in the room. The fit is perfect and the quality looks so much more expensive than it is!

@chloe_mk5

★ ★ ★ ★ ★

FAQs

Yes, we provide free Premium shipping on our full collection. Shipping will be done with Royal Mail.

We’re sorry to hear that you want to return your items. For more information on our return and exchange policies, please see our ''Return Policy'' page.

Please send an e-mail to support@victory-london.com so we can assist you further.

Once your order is dispatched you’ll receive a tracking link via email or SMS. You can monitor every scan and every step until delivery.

Email customer service:
support@victory-london.com

Send us a message and we will respond as soon as possible.

Please note that we do not offer customer service via Instagram and Facebook. Please send us an email. Multiple emails may cause processing delays.

Thank you!

Office hours:

Monday - Friday 09:00 - 17:00
Saturday - Sunday 10:00 - 17:00

Elly™ | Floral Summer Midi Dress

£31.95