Ava | Floral Midi Dress
4.8/5 | 2500+ reviews

Ava | Floral Midi Dress

£85.00 £29.95 65% OFF
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ANNIVERSARY SALE ENDS TODAY

UP TO 70% OFF

Stock is limited and selling fast — once it’s gone, it’s gone.

2 items
10% EXTRA OFF
3 items
15% EXTRA OFF
4+ items
20% EXTRA OFF

Discount will be automatically applied in your shopping cart

Comfortable Elegance for Everyday Life

The Ava Floral Midi Dress makes everyday dressing feel simple and confidence-boosting. With a relaxed, graceful silhouette and timeless floral charm, it offers comfortable coverage and easy movement throughout the day. Perfect for casual outings, gatherings, or relaxed evenings, this dress delivers effortless style you can feel good wearing.

  • Comfortable, easy fit: Drapes smoothly without clinging or feeling restrictive.
  • Flattering silhouette: Creates a balanced, polished look from every angle.
  • Timeless floral design: Elegant blooms that feel classic, not trendy.
  • Easy all-day wear: Comfortable for long hours without feeling heavy.
  • Versatile style: Simple to dress up or keep casual for everyday occasions.

We offer Free Delivery on all orders and provide a tracking number so you can keep an eye on your parcel every step of the way.

After placing your order, you'll receive your tracking number via email within 24-72 hours. You can easily track your parcel on our 'Track Your Order' page.

Not sure if it’s right for you? We get it. While we can tell you all about it, the best way to know is by trying it for yourself. That’s why we offer a risk-free, 30-day money-back guarantee on every order. If you’re not fully satisfied, just return the product, and we’ll issue a complete refund!

Need help choosing your size or have a question?

Email us anytime at support@victory-london.com

Average response time: under 24 hours.

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What our customers say

★★★★★

Love my new dress! Comfort and style in one dress. Brought back my confidence

Sarah W.
Bristol
★★★★★

I was hesitant to order online at first, but the return process turned out to be effortless and completely stress free.

Emma S.
London
★★★★★

I had fallen into the habit of wearing the same safe outfits. This piece made me feel feminine again.

Emma K.
Leeds
★★★★★

I expected a heavy coat, but this one is beautifully light and still keeps me warm. Practical and elegant, perfect for chilly British mornings.

Margaret B.
Liverpool

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FREE delivery

Free worldwide delivery, convenient, and no extra costs. All orders include tracked delivery to keep you informed every step of the way.

30-DAY MONEY BACK GUARANTEE

Shop with confidence: enjoy a 30-day money-back guarantee if you're not completely satisfied.

SECURE CHECKOUT

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Verified customer

Received the wrong size at first, but customer service fixed it same day with a free return. The dress itself is gorgeous — absolutely worth it!

@florencee_x

★ ★ ★ ★ ★
@florencee_x
Verified customer

As a curvy woman this is rare — it fit perfectly on the hips AND the waist. Clearly designed with real women in mind.

@emmaaa.uk

★ ★ ★ ★ ★
@emmaaa.uk
Verified customer

Even more beautiful in person than in the photos. The colour is rich and the fabric drapes perfectly. Not disappointed for once!

@freya_madison

★ ★ ★ ★ ★
@freya_madison
Verified customer

Got a question answered within the hour and compliments all night wearing the dress. Service and quality are both 10/10.

@georgia.l

★ ★ ★ ★ ★
@georgia.l
Verified customer

The material feels so much more premium than I expected at this price. Took a few extra days to arrive, but honestly worth the wait!

@katielavender

★ ★ ★ ★ ★
@katielavender
Verified customer

Wore this to my graduation and felt like the best dressed in the room. The fit is perfect and the quality looks so much more expensive than it is!

@chloe_mk5

★ ★ ★ ★ ★
@chloe_mk5

FAQs

Yes, we provide free Premium shipping on our full collection. Shipping will be done with Royal Mail.

We’re sorry to hear that you want to return your items. For more information on our return and exchange policies, please see our ''Return Policy'' page.

Please send an e-mail to support@victory-london.com so we can assist you further.

Once your order is dispatched you’ll receive a tracking link via email or SMS. You can monitor every scan and every step until delivery.

Email customer service: 
support@victory-london.com

Send us a message and we will respond as soon as possible.

Please note that we do not offer customer service via Instagram and Facebook. Please send us an email. Multiple emails may cause processing delays.

Thank you!

Office hours:

Monday - Friday 09:00 - 17:00
Saturday - Sunday 10:00 - 17:00